Miller Lite Beer Company Open Up A Metaverse Bar In Decentraland

The Miller Lite Beer Firm has just opened a digital bar in Decentraland. The Meta Lite Bar appears like a common bar, but with a couple twists.

In addition to popular bar online games and decor, these types of as a pool table and a jukebox, the Meta Lite bar allows patrons to delight in a virtual beer and complete on an open mic stage. Also, in addition to serving as a advertising tactic, the Meta Lite Bar bypasses the Superbowl’s advertising block.

This is since Miller Lite’s competitor – Anheuser Busch – is the NFL’s beer sponsor. As a result, the previous is not able to run conventional ads for the duration of the Superbowl. Through the Meta Lite Bar, patrons can observe Miller Lite’s Super Bowl promoting online video. What is additional – the organization will give 10 lucky Meta Lite Bar patrons 500 pounds in the operate-up to the Superbowl.

The beer company’s projects in the metaverse

Sofia Colucci, global vice president of the Miller family members of brands, commented on the virtual bar’s launch: “While quite a few brands are displaying up in the metaverse right now, Miller Lite is accomplishing matters in a different way by preserving a single foot in the digital globe and yet another in the actual planet.”

She continued, “We’re utilizing our Meta Lite Bar to inspire true-daily life hangouts about serious-daily life beer by providing guests a probability to score their stock of game-day Miller Lite on us. Now, you and your avatar can delight in Miller Time with close friends.”

Miller Lite is not the initially beer business to start metaverse assignments. In October 2021, Trace Community Labs teamed up with Vietnamese craft beer maker 7 Bridges Brewing Business to release the world’s to start with craft beer NFT.