With the exit from skinny denims accelerating speedily publish-pandemic, there has been a array of leg styles trending as nicely as heavier, a lot less extend and non-stretch denim gaining popularity. With that, the development cycle that Pacsun has witnessed emerge is “nearly anything goes” denim, and the retailer is voicing this to their audiences all through the #MyDenimStory marketing campaign, encouraging their neighborhood to interact in telling their personal denim stories.
“The earlier has supplied inspiration for our new denim collection’s fits and variations. Almost everything old is new once again, specifically to our Gen Z customer, who brings relevancy to traits via social media sharing, and we are encouraging them to get creative with self-expression via their fashion possibilities,” said Brieane (Brie Olson), President at Pacsun.
Articles creators and brand ambassadors becoming a member of Pacsun for the marketing campaign consist of Amelie Zilber (@AmelieZilber), Charlotte Briar D’Alessio (@CharlotteDAlessio), Gaëlle Lily Ames (@gigibearrrr), Kat (@WhoIsKat), Malik (@_malikanderson_), Peter Dupont (@peter_dupont), Tyler (@zaptyler) , Travis (@YungTaco), who can be witnessed sporting the latest from Pacsun, like reduced rise to mid increase, flare, bootcut, cargo, balloon, straight, mom, peaceful and much more. All creators were being involved in styling the marketing campaign and their particular person denim looks as element of the #MyDenimStory neighborhood.
“As a result of this marketing campaign, we required to create new variations that enable our consumers to channel the very best versions of themselves. Denim is so functional, and it is really outstanding to see how people today specific their temper and embrace their temperament with different matches and styling,” ongoing Olson. “As a primary retailer at the forefront of digital and electronic relevancy, it was vital for us to include combined reality and cyberculture so that our community, who actually benefit their actual physical and virtual identities, could have interaction with the campaign and denim beyond the IRL facet.”
With continued expense in electronic and leveraging hybrid IRL and Virtual activities, Pacsun is positioning by itself as the go-to denim spot and launching the campaign concurrently in the two the physical and digital worlds. Every Pacsun retail site will have denim themed decor during and window shows showcasing campaign talent and imagery. Pick out stores will also element outstanding Bear sculptures, created and created fully out of recycled denim, which deliberately ties in with a standalone commemorative NFT.
Electronic and social media will be the catalyst for emerging denim developments, as Pacsun and its shoppers share their lives and appreciate for denim throughout social media platforms. Pacsun will provide amplification of their community voices in #MyDenimStory on Instagram, TikTok, Snapchat, Twitter and Discord, and will share the #MyDenimStory of their creators, brand name ambassadors, workforce and shoppers. Pacsun will also be partnering with DRESSX to launch a virtual try-on expertise featuring major denim designs and integrate the campaign into its present Metaverse initiatives with an all-new Denim Shop in PACWORLD on Roblox, new Pac Mall Rat NFT denim mini-sequence with unlockable content material, and the stand-alone NFT.
In help of the launch, an special and interactive Drop occasion will be hosted at Pacsun’s SoHo Flagship retail store later on this thirty day period with guest influencers, talent and performances. The event will be livestreamed on Pacsun’s social channels and attribute denim embroidery stations, a photobooth, NFT bidding alternatives, and a lot more.
Pacun’s label for its youngest client, Pacsun Little ones, will emphasize new denim, fleece, jackets, sneakers and additional, for again-to-college staples. Choose suppliers like Shopping mall of The us, Brea, and Cerritos, will offer you activities to get youngsters prepared for the faculty yr, like hosted livestreams and additional!
Marketing campaign images and video clips can be accessed right here.
Pacsun is a top specialty retailer supplying a cross part of rising models and trending vogue via the lens of youth society. All through the contemporary, streetwear and active life style marketplaces, Pacsun associates with the finest brands to offer you curated collections, uncommon and special products, and artistic collaborations on each level. Launched in 1980, Newport, CA. Curated in Los Angeles. Follow @pacsun on Instagram, Twitter, Fb and TikTok.